Bob Copeland is Senior Vice President of Product Strategy and Business Development. He heads TradeCard's emerging product strategy to enable retail, apparel and footwear companies to capitalize on cloud technology in the supply chain to improve visibility, agility and margins. Copeland brings to TradeCard more than 20 years of supply chain consulting knowledge and insight from strategic initiatives facilitated at companies such as Target, Macy's, Avon and Adidas. Prior to joining TradeCard, Mr. Copeland worked at Kurt Salmon Associates where he led numerous supply chain initiatives at retailers and brands and managed relationships with analysts and software partners. Mr. Copeland is the past chairman of the Supply Chain Leadership Committee of the American Apparel and Footwear Association and is on the Editorial Advisory Board of Apparel Magazine.