Columbia Sportswear Receives Apparel Magazine's Grand All-Star Award For Innovative Use of TradeCard Supply Chain Platform

New York, November 10th, 2005 - TradeCard Inc., the leading supplier of on-demand global supply chain management services and products, announced today that Columbia Sportswear Company (Nasdaq: COLM), a TradeCard customer, has won the Apparel magazine Grand All-Star Award. The All-Star Awards are presented annually to ten outstanding apparel businesses. This year Columbia was recognized as the Grand Winner.

The All-Star Award is a recognition of companies who excel at the following criteria: (1) Innovation; (2) Excellence in Management' (3) A Strong Track Record of Growth; and (4) Corporate Goodwill that Reflects Positively on the Industry. By winning the award, Columbia Sportswear has been recognized as a leading example of the best in the business. Columbia stood out in the category of innovation, based on its implementation of TradeCard's online global supply chain system that has resulted in operational improvements, improved return on working capital, and increased supplier collaboration through connecting and synchronizing more than 100 suppliers in 12 countries on a common platform.

"We're pleased to be recognized by Apparel magazine's prestigious editorial board for our innovation and management during a strong growth period at Columbia," said Bryan Timm, CFO, Columbia Sportswear. "TradeCard has helped streamline processes, drive costs out of the supply chain and minimize our risk during this time."

"TradeCard is proud to have helped Columbia achieve excellent performance," added Kurt Cavano, Chairman and CEO, TradeCard Inc. "Columbia's use of TradeCard demonstrates how automation of the financial processes in the supply chain can both impact operating efficiencies and costs, while simultaneously benefiting suppliers."

About TradeCard
TradeCard is a web-based platform for global trade that reduces working capital requirements, ecosystem cost of capital and operational costs. It does this by improving information flow between partners, streamlining sourcing, payables and chargeback processes, and leveraging buyers' financial strength to eliminate or reduce finance fees across the supply chain. TradeCard has achieved benefits like these for more than 1,500 customers worldwide. Headquartered in New York City, TradeCard Inc. has offices in San Francisco, Hong Kong, Brussels, Taipei, Seoul, Tokyo and Shenzhen. TradeCard is a registered trademark in the United States and elsewhere throughout the world. TradeCard is located online at www.tradecard.com.

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This press release contains a number of matters that constitute forward-looking statements. The presentation reflects the current views of TradeCard's management with respect to future events and is subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements.